OUR STORY

Founded in 2017, Holistic Brujas is a space for spirituality as a form of healing. To us you can be a Bruja from Africa, from an Indigenous background, an Asian Bruja, even a European Viking. There's a lot of ways that someone can identify as a witch, a healer or as a person that’s tapped into spirituality.

The rituals involved with Brujería have traditionally been meticulously passed down from generation to generation. The practices typically involve cleansing, ancestor worship, lighting candles and honoring the Universe.

Our definition is honing in on your power and working with the energies around you to create the life that you want. So ultimately, we all are capable of that. But it's important to know that people have been doing it way before we have been doing it. And it's important to know and respect that knowledge, those people and where it came from.

HISTORY OF BRUJAS

Women who practiced Brujería were typically healers, midwives or vendors of food and alcohol. And while mysticism was practiced with all sorts of intentions by both sexes, sexual and romantic rituals performed by women were particularly prevalent. In the 16th century, women of all social levels lost most of their legal autonomy after marriage, while their husbands retained the right to beat their wives or have illicit affairs. So, rather than counting on a judiciary and religious system that would only let them down, women turned to sexual magic and witchcraft to combat omnipresent patriarchal domination. But soon, due to colonization, Brujería became a taboo practice that warranted prosecution and for those considered full blown witches, execution. The negative stereotype of the Bruja as an ‘evil enchantress’ has lingered culturally ever since.

Now, modern day Brujas are taking back the practice and battling that taboo. 

OUR PRODUCTS ARE ORGANIC, VEGAN, CRUELTY FREE + FAIRTRADE.

Handmade with love.