celebrating earth month
Fabrics: Future-Focused
At the heart of AMUR is a focus on fabrics. We carefully select all our materials to prioritize environmental sustainability. This includes using organic and natural fabrics, reclaimed fibers to conserve resources, and trims made by artisan collectives in developing countries. Our approach is always evolving, and we are committed to continual improvement. Each piece in our collection reflects our belief that conscious living will always be in style.
Prints: Embracing Nature
Our mindful approach to printing means we're only printing what we're producing. Our process starts by designing our fabrics with nature-inspired prints. Utilizing contemporary digital printing practices, our fabrics use, on average, 60% less water than conventional textile printing processes, all while reducing overproduction.
Design: Beyond Trends
AMUR designs wardrobe-building pieces crafted to outlast seasons and trends while minimizing our use of resources and maximizing our positive impact on the future.
