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In your area since 2000
Founded in 2000, Area 51 is one of New Zealand's leading premium streetwear stores, with locally owned stores in both Wellington and Auckland.
Dedicated to our careful curation of both local and international brands, Area 51 is your destination for all things desired, classic, attainable and progressive.
New Arrivals
Collection 01
An aesthetic arrangement that explores timeless and versatile wardrobing, Collection 01 invites you to slow down, to pause, reset and move forward with intention.
Fred Perry
In 1940 Fred Perry, a world famous tennis player, was approached by Tibby Wegner, an Austrian footballer, who had just invented an antiperspirant device. Perry added a few modifications and together they created the first ever sweatband. Inspired by the prosperity of their first product Perry went on to launch his first line of T-shirts at the 1952 Wimbledon. With immediate success Fred Perry quickly became a fashion household name and symbol of Mod Culture with his iconic laurel wreath.
Brie Leon
Porter Yoshida & Co
New Arrival
Porter Yoshida & Co
POTR/Ride Daypack With Bicycle Chain - Graphite
$1,195.00
New Arrival
Porter Yoshida & Co
POTR/Ride Messenger Bag With Bicycle Chain - Graphite
$995.00
New Arrival
Porter Yoshida & Co
Senses Doctors Bag - Black
$765.00
New Arrival
Porter Yoshida & Co
Crag 2Way Rucksack - Khaki
$950.00
ROA Hiking
ROA Hiking is an Italian shoe brand founded in 2015. The brand exalts the values of functionality through the use of avant-garde materials and construction techniques of performance derivation.
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The North Face Urban Exploration
Refresh your look with the latest drop of The North Face Urban Exploration. With heavy Japanese influences, this capsule provides simple and subtle fashion pieces for urban adventurers
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Autumn in Marle
Founded and designed by Juliet Souter, each collection combines feminine, thoughtful and low-impact designs which effortlessly imbue a sense of refined ease.
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NORSE PROJECTS
Norse Projects based in Copenhagen, Denmark, designs and develops seasonal collections of menswear, blending influences from streetwear and classical work wear with high-end fashion.
Brands
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Adidas Originals
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A.P.C.
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Assembly Label
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ASICS
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Bellroy
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Brie Leon
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Caitlin Crisp
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Carhartt WIP
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Commoners
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Converse
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Dominique Healy
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Dr Martens
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Gramicci
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Fred Perry
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Marle
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Hansen & Gretel
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Jane Eppstein
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Marle
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Moscot
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Nautica Japan
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Nike
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Norse Projects
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Nudie Jeans Co
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Patagonia
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Polar Skate Co
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Porter Yoshida & Co
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Rains
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ROA Hiking
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Stone Island
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The North Face
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Vans
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Wild Things
