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Your ultimate destination for natural, ingredient-led accessible luxury. From skincare for all skin types (even sensitive) to our Hyaluronic Acid-enriched haircare and Niacinamide-boosted bodycare. Welcome to affordable luxury, where we combine the goodness of fruit with scientific innovation and never compromise on quality!


  • Natural & Fruit
    Formulated


  • No
    Nastiness


  • Made in
    New Zealand


  • Cruelty-Free
    & Vegan

  • Brightening Vitamin C Serum

    $27.00 NZD
    $27.00 NZD
    Brightening Vitamin C SerumBrightening Vitamin C Serum

  • Strengthening Repair & Hydrating Hair Mask

    $22.00 NZD
    $22.00 NZD
    Strengthening Repair & Hydrating Hair MaskStrengthening Repair & Hydrating Hair Mask

  • Hydrating Hair Treatment Oil

    $22.00 NZD
    $22.00 NZD
    Hydrating Hair Treatment OilHydrating Hair Treatment Oil

  • Rosehip Hydrate & Glow Face Oil

    $27.00 NZD
    $27.00 NZD
    Rosehip Hydrate & Glow Face OilRosehip Hydrate & Glow Face Oil

YOUR BEST SKIN.
NATURALLY

We believe in powerful skincare without compromise.

Show Now
  • New Arrival

    Hyaluronic Cream Cleanser

    $22.00 NZD
    $22.00 NZD
    Hyaluronic Cream CleanserHyaluronic Cream Cleanser
  • New Arrival

    Hyaluronic Peptide Hydrating Face Serum

    $27.00 NZD
    $27.00 NZD
    Hyaluronic Peptide Hydrating Face SerumHyaluronic Peptide Hydrating Face Serum
  • New Arrival

    SPF15 Vit C Brightening Face Moisturiser

    $22.00 NZD
    $22.00 NZD
    SPF15 Vit C Brightening Face MoisturiserSPF15 Vit C Brightening Face Moisturiser
  • New Arrival

    3 Phase Micellar Cleansing Water Mini

    $16.00 NZD
    $16.00 NZD
    3 Phase Micellar Cleansing Water Mini3 Phase Micellar Cleansing Water Mini

YOUR SKINCARE ROUTINE
SIMPLIFIED.

Your first step to healthy skin!

FRESH FACE THIS WAY

Created For You

See The Glow In Action

Our Founder

Erna Bason

Introducing Erna Basson, a passionate beauty enthusiast on a mission to make natural beauty affordable for all.

Faced with the rising costs of beauty products, she saw an opportunity to create something special. Her vision was simple - a brand accessible to everyone, centered around the goodness of fruits and clean formulations.

Thus, FRULABEAUTY was born – a brand that's all about accessible luxury and simplifying beauty routines.

It's more than just skincare; it's a journey in selfcare where clean ingredients and fruity formulations meet affordability without compromising quality.